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Bryophyllum pinnatum has become naturalized in tropical and subtropical areas, including parts of Asia, Australia, New Zealand, West Indies, Macaronesia, Mascarenes, Galapagos Islands, Melanesia, Polynesia, and Hawaii.In many of these, such as Hawaii, it is regarded as an invasive species.It is also widely distributed in the Philippines and it is known as katakataka or kataka-taka which is also an adjective meaning astonishing or remarkable.
Much of the reason for the widespread naturalization of this plant can be traced to its popularity as a garden plant. The writer Johann Wolfgang von Goethe - who also was an amateur naturalist of some repute - was "passionately fond" of this plant and liked to give the baby plantlets as gifts to friends who visited his home. He also discussed his air plant at length in an essay titled Geschichte meiner botanischen Studien ("History of my botanical studies").
